• Three levels of change
    • Outcome
    • Process
    • Identity
  • Outcome- vs identity-based habits - what vs who
  • Quitting smoking
    • "No thanks, I'm trying to quit"
    • "No thanks, I'm not a smoker"
  • Behind every system of actions are a system of beliefs.
  • Behavior that is in-congruent with the self will not last.
  • The ultimate form of intrinsic motivation is when a habit becomes part of your identity.
    • Difference between saying "I want this" vs "I am this"
  • Internal pressure to maintain self-image and behave in a way that's consistent with beliefs.
  • Progress requires unlearning. Becoming the best version of yourself requires constant editing of beliefs. Upgrade & expand identity.
  • Two-step process to changing identity
    • Not born with preset beliefs. Every belief conditioned through experience.
    • Actions every day embody identity.
    • Your identity is literally your "repeated beingness."
    • Whatever your identity is right now, you only believe it because you have proof of it.
    • Each time you write a page, you are a writer.
    • Every time you choose to perform a bad habit, it's a vote for that identity.
    • Two step process:
      • Decide the type of person you want to be.
      • Prove it to yourself with small wins.
    • Shift focus from outcome to identity
    • Feedback loops: Habits shape identity, identity shapes habit.
  • The real reason habits matter
    • Identity change is the North Star of habit change.
    • Building better habits isn't about littering your day with lifehacks.