- crimony the intro story about the author's childhood accident is horrific
- Four-step model of habits
- Cue, craving, response, reward
- Similar to "cue, routine, reward" from The Power of Habit by Charles Duhigg (I read that last year)
- Ties to bf skinner operant conditioning
- operant conditioning could explain influence of external stimuli but not how thoughts, feelings, beliefs impact internal state of moods and emotions